When you list with one of our preferred agents your property will be featured on the front page of Listings Victoria, which currently generates over 18,000.00 visits per month from prospective buyers interested in the Victoria market from all over North America and the rest of the world.
MARKETING REAL ESTATE is a matter of correct pricing, the right presentation, and optimal exposure. Quality marketing and good exposure are important, but correct pricing carries by far the most weight in the successful outcome of a marketing campaign.
THE VALUATION PROCESS
The valuation of Real Estate is a highly intuitive and instinctive process that hinges on countless variables, many of which are highly subjective. More of an art than a science the process requires practice, knowledge, training, and experience for reliable results. In at least 8 out of 10 cases of an unsuccessful marketing attempt of a defective valuation process is to blame.
We deliver valuation estimates with above average accuracy. In working with a lot of buyers we receive constant feedback from the sector of market participants that ultimately determine all pricing variables. We are familiar with advanced valuation techniques and price adjustment strategies, such as Paired Data Analysis, Resale Analysis, the Quality Point Technique, and in some cases, Multiple Regression Analysis, etc, to arrive at the most reliable valuation estimate possible - typically within 2% to 3% of the final selling price.
HIGHER QUALITY MARKETING MEDIA AND BETTER EXPOSURE
Quality media and optimal exposure represent the remaining 20% of what determines a successful marketing outcome. This is where you can maximise price and improve timing.
Our marketing media includes the highest quality architectural photography available, video footage, 3D virtual tours, floor plans, an extensive 30+ page property report, and access to a 3D furniture staging platform.
A better presentation leads to more showings, and higher exposure will reach matching buyers faster, leading to an optimal concentration of interest, and spirit of competitiveness, that typically resolves in more offers, faster offers, higher prices, and faster sales.
Currently, we are the only Real Estate office in Victoria with a highly skilled full-time in-house media professional with a background in television, who creates stunning Real Estate marketing materials exclusively for our property listings. His unique skills and abilities go way beyond the average Real Estate photography contractor. Using special equipment and techniques that involve sending every photography session to India for overnight processing, he produces the most stunning results.
MATTERPORT 3D VIRTUAL TOUR
You have probably seen these online. This is a 3d interactive walking tour of every area of your home representing the latest advancement in Real Estate marketing technology and one of the most useful marketing tools available to our industry. We are the only office in Victoria with our own 3D virtual tour camera. We offer this service for every property listing regardless of home size or value.
We offer better market exposure than my competitors. In addition to standard MLS exposure and exposure on countless low traffic local Real Estate search sites, your property will be featured on the front page of two high traffic local search sites that each generate over 10,000 visits per month by prospective buyers from all over North America, at a cost to us of over $70,000 per year. www.listingsvictoria.ca & www.cboceanside.com
Your property will also be advertised on social media platforms such as YouTube, Facebook, Twitter, Instagram, on local classified sites like craigslist, Kajiji, and Usedvictoria, etc, and in addition to receiving exposure on Realtor.ca, you will receive exclusive exposure on other national distribution sites such as Real Estate Book, Snap Up Real Estate, Homes.com, etc as well as exclusive international exposure on sites such as Realopedia and the Coldwell Banker International Network.